Established in 2019 by Alanna Camilleri, Selfe Studios is a ready-to-wear womenswear brand committed to conscious design and sustainable practices. Born from a desire to craft clothing that not only looks good but feels good, because confidence starts with how you feel in what you wear.

Alanna’s journey into motherhood played a pivotal role in shaping the brand’s direction. As a mother of two and the founder of a small business, she experienced the demands of full, unpredictable, constantly moving days. In the midst of it all, it was the same pieces she reached for time and again - effortless yet refined, comfortable but never compromising on style. What she wore had a direct impact on her mindset. Feeling good in what she wore fostered confidence, capability, and a true sense of self.

And that’s the Selfe Studios ethos - creating elevated essentials designed to move with the wearer, offering confidence for whatever the day holds. The brand creates garments that are appreciated for their timeless design, sculpted fit, and beautiful artistry - pieces that stand the test of time, working back with every collection to ensure a cohesive and versatile wardrobe that evolves with its wearer. Whether navigating work, motherhood, or everything in between, these are the pieces that are returned to time and time again.